Lose the fat, not the flavour!
Different levels, different goals, but the same passion - passion for sport. In the summer#GoForIt - #RazemNaSzczyt campaign, the Olimp Sport Nutrition brand supports all physically active individuals in achieving their goals.
It is the second edition of the #GoForIt - #RazemNaSzczyt campaign. Last year, the Olimp Sport Nutrition brand started cooperating with the Polish Athletics Association and leading athletes, including Piotr Lisek, Ewa Swoboda and Maria Andrejczyk. This year in Tokyo, it's time to get to the Olympus in sport! However, the communication activities are only a part of the plan. The brand has decided to go a step further.
It does not matter if you are an Olympian, a world champion or an amateur. Perhaps your sport adventure has just begun - for the first time or once again. Summer is full of opportunities to be more active, to reach your goals and get to your sport Olympus.
Martyna Leniek, Head of the Marketing Sport Export department.
Olimp Sport Nutrition brand has prepared a large amount of content for the summer #GoForIt campaign.
The photo shooting lasted several hours every day for three days. It involved our 14 ambassadors, 8 models and a production team of more than a dozen people. Our task was to create global content to be used on a number of markets where Olimp Sport Nutrition products are available. In total, we took about 10,000 photos in ten locations. A lot of valuable videos were also produced.
Maja Czechowicz, content marketing specialist, photo session coordinator.
The photos were taken in both places typical for doing sport and urban areas. A natural place for an athlete is a field, a court, a track or a gym, but appropriate supplementation should be used at different times of the day, in different places, not only during physical activity. To give some colour and a summer, urban/city vibe, the photos were taken, among others near boulevards, with skyscrapers in the background, or in the LunaPark.
The prepared material will be used for brand communication in the next quarter. The #GoForIt campaign is global, the content will be used on dozens of markets.
Together to the top
This year Olimp Sport Nutrition brand is supporting its ambassadors - athletes who will be competing to get to the top at the Olympics in Tokyo - even more. These are:
- Ewa Swoboda - the 2019 60m European Indoor Champion
- Piotr Lisek–a multiple European and World Championships medallist in pole vault.
- Iga Baumgart-Witan the European and World Championships medallist in the 4 x 400 meters relay race.
- Maria Andrejczyk - fourth athlete of the Olympic Games in Rio de Janeiro in the javelin throw.
As Tokyo will soon become the sportcapital of the world, they took part in a photo shoot wearing traditional Japanese clothes. It is there - in the land of cherry blossoms - where they will fight to make their sport dreams come true. What is more, the brand has prepared materials describing their way to the top and the sport discipline they have chosen.