Visit the Olimp Sport Nutrition Booth at the Dubai Muscle Show 2023!
2024-03-07
Forty-two products from Olimp Sport Nutrition have received Halal certification, affirming their production, packaging, and storage adherence to Islamic standards. The Halal system, a dietary law standard for Islam followers, mandates products to be free from alcohol, intoxicants, animal blood, or pork.
Securing the Halal certification was pivotal for our expansion into export markets, particularly in the Middle East. While not mandatory in many countries, certification offers significant value to consumers.
Krzysztof Ptak, Export Director, emphasized the importance of Halal certification for marketing strategies. He noted that it facilitates entry into Middle Eastern markets and enhances consumer trust. This strategic advantage enhances Olimp's competitiveness in the market.
Adam Dubis, Business Development Manager stressed the marketing value of the Halal certification, highlighting its ability to improve brand image, access international Muslim consumer markets, and ensure quality across various consumer segments.
Audit Results
The process of obtaining the Halal certificate involved extensive formalities and a rigorous audit of Olimp's facilities, including thorough inspections of production lines. The products met all criteria, and the verification process included gathering and organizing certificates from raw material suppliers.
In summary, the Halal certification not only opens doors to new markets but also demonstrates Olimp's commitment to meeting diverse consumer needs and preferences globally.
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